Logo & Brand Design

Alpha Tread Corp.

Logo Design 2023

As ownership of a tire shop changed, so did the name of the company. Marina’s client from Alpha Tread had purchased this tire business and already had the name developed. They wanted to play off the term “alpha” and use it as inspiration for the logo.

The Alpha Tread logo was going to be used for business cards, documents, large decals, and outdoor signs. This gave Marina a good idea of how versatile the size of the logo needed to be.

Because the name “alpha” was also going to be used for the detailing department of the business, the brand did not specifically require a visual reference to a tire or wheel in the logo.

Because of the bold nature of the design, Marina wanted to pair this with a bold and rigid font. In order to balance the boldness of the icon and “Alpha”, the light version of the same font was used for “Tread Corp”.

Dr. Lisa Belanger

Rebrand 2023

As Dr. Lisa’s in house designer at the time, Marina had the opportunity to rebrand Lisa’s personal/speaker brand. As a speaker, her brand would be represented through her website, presentation slides, proposal documents, social media, and any printout promotional material used at her speaking events.

The deliverables required included:

logo suite
colour palette
font pairing
brand voice

As you can see, the look and feel displays a combination of organic and structure. The personal brand required both elements in order to reflect Lisa’s love for nature and her connection to the corporate industry, seeing as she works with professionals in the workplace.

The deep emerald green and script style font captures the essence of nature, while the bold font and simplistic style anchors the brand with a sense of professionalism.

Express Windows & Auto Glass

Logo Suite 2023

This project required a logo suite. It was also required by the client to keep the same colour palette as the previous logo. As you can see, there was an existing logo from the previous owners of the business.

Auto glass services was being added to the business with the new owners so they wanted a fresh look!

You can see part of the process with the different logo designs they went through. The idea was to include a visual reference to both the windows and auto departments of the company. Because of the nature of the primary logo, Marina wanted to ensure that the secondary logo could be used for smaller spaces and provide a clean and simple mark.

As for the favicon, inspiration was taken from the window pane in the primary logo to provide a cohesive logo suite.